HANNO GROEN | PHOTOGRAPHY

Hanno (1962) graduated summa cum laude as an industrial designer at The Royal Academy of Art in The Hague and also graduated as an aeronautical engineer. Beside working as an industrial designer and creative director at Groen & Boothman Design and Creative Direction in Amsterdam, photography is Hanno’s major other, more personal creative tool. Strongly influencing his design works and vice versa.

Whereas in product design and engineering, the outcome is often the result of years of creative research, designing, experimenting, thinking and re-thinking again, photography, in Hanno’s case, is its juxtaposition; evanescent moments, intuitively frozen forever. In this way, revealing a universal beauty which is almost everywhere and easily visible for those who are aware of it. Living in the moment, connected with what surrounds us.

In Hanno’s photographs, visual content is often reduced to minimalistic, nearly abstract compositions built from geometric lines, surfaces, colors and textures. This enables the viewer to experience the tranquility and balance, which becomes almost tactile once visual noise is reduced and the image is framed.

Beside his landscape– and street photography, during the last few years as a photographer, Hanno has also concentrated on dance photography; freezing choreographed movements, revealing the stunning beauty, perfection and dedication of professional dancers.

Hanno’s design works can be found at www.groenboothman.com .

For inquiries please call +31 (0)624665361 or email to info@hannogroen.com.